Eveready Air Cell 1937

Eveready Air Cell Ad 1937
© Cleve Costello Collection, Radio Heritage Foundation.

Country radio listeners in Australia struggled with heavy accumulators to power early radio sets, and in June 1937, Eveready was promoting its ‘air cell’ operated radio as ‘Latest and most modern advance in the construction of farm radio’.

This ad from ‘The Australasian Radio World’ June 1 1937, invites country listeners to obtain ‘All the convenience of city radio no matter where you are situated’.

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