4LG Longreach: “Voice of the Central West”

The vast area of Queensland, extending between Quilpie and Normanton and from Springsure to Camooweal is covered by the Central Queensland station, 4LG, which radiates a programme from Longreach, the geographical centre of the State. The towns of Blackall, Barcaldine, Windorah, Winton, Aramac, Tambo, Richmond, Hughenden, Cloncurry, Mt. Isa, Burketown, Charters Towers, Clermont and Jundah are all in the 4LG range.

This huge coverage may at first seem impossible, but the acid test of its accuracy lies in the fact that businesses from each of these centres, as well as from many smaller ones, use 4LG as a medium for their programmes. Listener mail from these places pours into 4LG in a regular stream. The great coverage of this 500 watt station is made possible by the favourable ground formation of the area, together with the fact that the nearest broadcasting station is over 300 miles away.

4LG is indeed the “Voice of the Central West,” with its vast wealth and buying power. The station serves the woolgrower, pastoral worker and town dwellers.

4LG station is owned by the Longreach Printing Co. Ltd., proprietors of the “Longreach Leader” and is on the air for 10 hours a day (7.30 a.m. – 1.30 p.m.) (6 p.m. – 10 p.m.). The frequency is 1100 KC, wavelength 273 metres.

Three announcers are employed permanently.

GERRY MEEHAN, well known in N.S.W. and Victorian radio is in charge of the station and GEORGE LLOYD (late of 2UW) is chief engineer. These two have been at 4LG for only a few months at the time of going to press and they deserve praise for the additional popularity they have secured for the station.

The Voice of the Central West broadcasts from a new modern studio in the centre of Longreach – the transmitter is three miles out of town. The A.C. power used is generated at the transmitter by a diesel-driven alternator.

4LG is conscious of its unique position. Its aim is to give the best possible service to the listeners who look to it for the best in radio entertainment and broadcast service. It is doing a big job well.