Victorian Broadcasting Network 3HA Covers Western Victoria

3HA Letterhead © Des Davey Collection, Radio Heritage Foundation

Because of its favourable geographical situation and its modern vertical steel radiator standing 250 feet in height on top of Mount Bainbridge, five miles from Hamilton, which is 1,140 feet above sea level, 3HA covers all western Victoria, the Wimmera and the south east of South Australia.

3HA Listener Card 1944
© Keith Robinson Collection, Radio Heritage Foundation

It is a unit of the Victorian Broadcasting Network (“The Age” Broadcasting Service) and the Macquarie Network which means that it is included in the most important network features whereby its programmes are among the best in Australia.

3HA makes a special feature of local live artist programmes every day. The 3HA Women’s Club is another important feature with a membership of about 10,000 and branches at Hamilton, Mount Gambier, Naracoorte, Heywood, Portland, Warrnambool, Horsham, Coleraine and Casterton.

The three stations of the VBN promoted their advertising effectiveness to reach listeners across the state of Victoria
© Radio Heritage Foundation Collection
David F Syme
© Radio Heritage Foundation Collection

STATION STAFF: Manager, Frank Bishop; STUDIO MANAGER, Wilfred Spargo; ANNOUNCERS: George Wells, Gordon Bissett, George Steele, Doreen Riley, Fay Boadle; COPY WRITER, Eric B. Reade; WOMEN’S CLUB LEADER, “Doreen” (Miss Doreen Riley); CHILDREN’S CLUB LEADER “Faye” (Miss Fay Boadle); SPORTING COMMENTATOR, John Murphy.

ENGINEERS: Joseph Hunter (chief), John Sydow, V. Monaghan.

EXECUTIVES: David F.Syme, Managing Director, Rupert A. Fitts, General Manager, Neville Dixon, Sales Manager.

PUBLIC RELATIONS: C. M. Hosking; COUNTRY REPRESENTATIVE: A. Corley.

POWER 1,000 watts. WAVE LENGTH 297 metres . . . 1010KC.

HEAD OFFICE, Western Province Radio Pty. Ltd., 239 Collins Street. Melbourne. STUDIOS, 37 Gray Street, Hamilton.

Victorian Broadcasting Network 3HA Covers Western Victoria, Broadcast Year Book and Radio Listeners’ Annual of Australia 1946-47.

Editor: C C Faulkner.

© Ray Crawford Collection, Radio Heritage Foundation.

Digital version of text, images and layout © Radio Heritage Foundation 2011.

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I’m embarrassed to be here. I’m waiting for the state radio sponsor to arrive. He’s late. Please just ask me to go away. I’m cheap.

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