3BA Ballarat: ‘The Voice of the Garden City’

The original 3BA Ballarat logo as seen on this letterhead detail from 1935 © Eric Shackle Collection, Radio Heritage Foundation

3BA BALLARAT ”Built on Gold”

Since commencing operations in July 1930, “The Voice of the Garden City” – 3BA Ballarat – has progressed in every phase of broadcasting. Itself a city of over 40,000 inhabitants and over 400 factories, Ballarat is Victoria’s most productive and thickly populated area outside Melbourne. 3BA services 19 per cent. of the population of Victoria other than Melbourne, and a district producing 29 per cent. of the State’s wealth in 8 main primary products.

3BA Sunshine Singers at Lorne, January 1938 © Museum Victoria

The managing director, J. H. Davey, secretary E. J. Whykes and chief engineer A. D. Kerr have been with 3BA since its inception – literally developing with radio. They offer a combined team hard to better. Their knowledge and experience is reflected by the announcing team of 5 men and 3 women, and the technical staff of 6, their business acumen and entertainment consciousness by an imposing array of national and local features. While being a co-operating station of the Macquarie Broadcasting Network, 3BA also uses the pick of other presentations.

The station’s wartime job is typified by the raising of over £100,000 for National loans on two separate occasions, and the repeated success of all the varied appeals in which it co-operates.

3BA sent this listener card in 1949
© Cleve Costello Collection, Radio Heritage Foundation

Operating from 6.30 a.m. to 11.15 p.m. Monday to Saturday, and from 9.30 a.m. to 10.45 p.m. on Sundays, 3BA, with a modern 500 watt transmitter, three up-to-date studios, separate control room to facilitate presentation, and a sound record of service is indeed “a station built on gold.”

3BA Ballarat ‘The Voice of the Garden City’, Broadcast Year Book and Radio Listeners’ Annual of Australia 1946-47.

Editor: C C Faulkner.

© Ray Crawford Collection, Radio Heritage Foundation.

Digital version of text, images and layout © Radio Heritage Foundation 2012.

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I’m embarrassed to be here. I’m waiting for the state radio sponsor to arrive. He’s late. Please just ask me to go away. I’m cheap.

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