Self Help are Cheaper! Cheaper! Cheaper! – Classic NZ Supermarket Commercials from the 1960s

Unidentified man, with celebrities Sir Edmund Hillary and Selwyn Toogood, with give away products of Rinso at the opening week of the Self Help store, Lambton Quay, Wellington. Evening post (Newspaper. 1865-2002) :Photographic negatives and prints of the Evening Post newspaper. Ref: EP/1956/2503-F. Alexander Turnbull Library, Wellington, New Zealand.

If you were growing up in New Zealand in the 1960s, and listened to any commercial radio at all, chances are you will remember the classic slogan “Self Help are Cheaper, Cheaper, Cheaper” for the Self Help chain of grocery stores.

These audio clips were produced for National Distributors Ltd, and are from a 78 rpm recording for radio station 2ZC in Napier, New Zealand. This was donated to us by former announcer & DJ Keith Richardson.

Digital audio © Radio Heritage Foundation, Keith Richardson Collection

Self Help were one of the early supermarket chains in New Zealand.

Opening of the Hardy Mall, including Self Help supermarket, in Nelson.
Nelson Photo News No 73 : November 12, 1966
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