If you were growing up in New Zealand in the 1960s, and listened to any commercial radio at all, chances are you will remember the classic slogan “Self Help are Cheaper, Cheaper, Cheaper” for the Self Help chain of grocery stores.
These audio clips were produced for National Distributors Ltd, and are from a 78 rpm recording for radio station 2ZC in Napier, New Zealand. This was donated to us by former announcer & DJ Keith Richardson.
Digital audio © Radio Heritage Foundation, Keith Richardson Collection
Self Help were one of the early supermarket chains in New Zealand.